The implementation of the ASW AI system marks a significant step forward in the mission of providing the best possible experience for telecom users. By combining years of experience with telecommunications services with the powerful tools of machine learning, ASW Inženjering now has the ability to predict user needs and tailor services at an individual level. This not only allows for more efficient operations but also fosters deeper and more personalized interactions with users, making their experience more beneficial and satisfying.
A key activity for telecom operators is communication with end users, whether through agents or other communication channels (call centers, websites, etc.).For this purpose, as part of the project, the ASW AI Chatbot has been developed to communicate both with telecom agents and end users. The AI Chatbot offers various functionalities, including answering frequently asked questions,guiding agents/users through processes, managing user inquiries, and providing real-time assistance, all while ensuring a seamless and intuitive user experience.
Artificial intelligence is a crucial component of this initiative, enabling the analysis of large amounts of data in real-time, predicting user behavior, and offering personalized services. In this way, Telekom Serbia gains the ability to respond more effectively to the needs of its users, while simultaneously reducing operational costs and enhancing business agility.
This collaboration brings new opportunities to the telecommunications sector, allowing Telekom Srbija to further improve its services and set new standards in communication with users.

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